10 August 2026
National Brand & Communications Manager



About the Company
Make your mark in one of NZ’s leading B2B businesses, with a nationwide network of over 80 stores spanning both retail and trade customers. This is a well-known, long-standing, iconic NZ brand with a footprint across the country, and a people-first, down-to-earth culture.

About the Role
Reporting to the GM of Marketing, you’ll lead a team of 3 direct reports spanning Brand, Content, Experience, PR, Events, Graphic Design and in-store activation.

This is a hands-on role with a broad marketing remit — you’ll drive national marketing communications and PR, oversee delivery of national trade publications and high-profile events, and work directly with store owners and commercial stakeholders across the network. The role offers clear progression into senior leadership.

Key Responsibilities

• Own the national brand communications strategy, including media, PR partnerships, events and local community sponsorship & activations
• Direct production and distribution of major national trade publications and regular campaigns, including leading an in-house graphic designer and ensuring all content and activity is on brand 
• Align campaign creative & execution across media, digital, loyalty and trade channels
• Work closely with the store network to deliver quality marketing activity that delivers brand & commercial outcomes
• Represent the brand and company at national events and industry engagements

Who Are You?

• A results-driven marketer with 5-7 years experience across Retail, FMCG or other multi-site organisations.
• A natural people leader and have ideally had direct reports in previous roles  
• Driven, energetic & passionate about delivering successful marketing results
• Pragmatic and willing to roll up your sleeves and do what it takes to deliver results
• Highly organised, with the discipline to run multiple campaigns and projects at once
• A confident communicator and influencer, and you can build credibility and buy-in across a large, national network of store owners and operators
• Comfortable working across both retail and B2B channels 

For more information, please apply online or contact Consult on 09 410 7235.

Studies have shown that women and people from under-represented backgrounds are less likely to apply for roles where they don’t match the job description criteria exactly. If you’re excited about this role, but your experience aligns less than 100%, we encourage you to apply.