Hiring? This is Why You Are Struggling Right Now

This is why NZ companies are going ballistic hiring talent right now. And struggling to do so..
Just in case you never got the memo, read the paper or listened to a recruitment consultant talk about how busy they are right now – it is fair to say that employers are hiring up a storm!
There are loads of reasons for this, so we thought we’d convey some of them to you and give you a bit of insight as to why (because frankly, the COVID experience doesn’t automatically lead to a conclusion that it’s going to create a hiring frenzy!).
So here is why the market is a bit frantic mid-2021 in New Zealand:
- Some companies were a little (erm) comprehensive in their restructuring last year. This time last year companies were dealing with massive uncertainty about what the future looked like. Many moved incredibly quickly to cut costs (including headcount). What now looks like a knee jerk reaction was a pragmatic business decision across many organisations (particularly corporates) – but now, it has resulted in many organisations having to hire to regain the headcount.
- Many businesses have changed their marketing focus and need different talent. During COVID, our marketing area was super busy because many organisations were changing channel focus and having to engage with customers in different ways. (Billboard advertising doesn’t really work when people are locked down!). Additionally, never before has empathy been so crucial in business so many organisations have looked for a refresh in their marketing and CX approach. This change is driving demand for new skills in organisations.
- New pivots, new products, new focus. (sorry for the p word…) – through the past year, organisations were forced to develop in areas that previously were not hugely important. For example, there has been a large push within the HR function around WFH capabilities and resilience of staff – so new talent has been needed to make this happen. Risks with heightened focus (cyber, privacy and H&S anyone?) are also driving hiring decisions.
- Employee fatigue. Unfortunately – we’re seeing the health impact of last year on the health of employees. As a result, temporary and contractor demand has risen due to this (and also due to companies struggling to secure permanent talent).
- New technology plans. Many organisations have decided to develop or implement new technology plans – this is placing considerable demand on tech talent for years to come.
- Increased reporting needs. Like never before, businesses need up to date information from which to make key decisions with. This is putting additional pressure and demands on the finance function of organisations that are having to implement or extend their business insights capabilities. The demand for accounting and finance talent who can interpret and convey information to the business is huge right now.
BUT MAINLY
New Zealand doesn’t have the talent available while our borders are closed.
It’s been an incredibly busy year with many organisations currently scrambling to hire the best talent available in New Zealand. But the reality is this:
- Demand has never been higher for talent
- Our available talent is limited to those in NZ currently
- Moving forward, either borders need to open, or we will need to lower expectations of who we can hire moving forward OR employers will continue to pay increased amounts to entice talent to their organisations
We are seeing significant salary increases across most roles.
We are losing talent to Australia. In fact, the Australians are actively poaching our talent with higher salaries, warmer weather and opportunities to get ahead.
So what do you need to do? Read our coming blogs around how to cope in a hiring environment where there are slim pickings of available talent!
Or drop me a line – I would love to hear from you and how you are coping out there: angela@consult.co.nz
Consult Recruitment
Recent Posts
You’ve got the interview. Now make it count
April 2026 Recruitment Market Update
Retention in 2026: What actually keeps people engaged?
Celebrating B Corp Month at Consult
What the heck is a coffee interview?
Fix in ‘26 – Economic Outlook Insights with Jarrod Kerr,…
Blog categories
Our latest blog posts.

Congratulations to the 2026 NZ Hi-Tech Award Winners!
Auckland, New Zealand: On Friday 22nd May, hundreds of NZ’s tech leaders, founders and innovators came together at Spark Arena

You’ve got the interview. Now make it count
You made it. The application landed, the CV did its job, and now you’re sitting with an interviewer for a

April 2026 Recruitment Market Update
A lot has happened since our last update in December. Between global trade tensions, rising fuel costs and continued inflationary
Hiring or job hunting? You’ll want this.
Get our latest What the Buck? Market Snapshot & Salary Report.
What the Buck? is proprietary research we run once a year. It’s fresh, NZ-specific and built to help businesses and professionals understand the job market and make better hiring and career decisions.