28 May 2025
Senior Business Analyst
May 28, 2025
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Our client is on the lookout for a seasoned Senior Business Analyst to support a prominent organisation in the financial services industry. This role plays a critical part in delivering enterprise-level, multichannel campaign design and marketing automation initiatives.
In this position, you'll partner closely with the marketing team to shape end-to-end customer journeys and translate them into detailed functional, non-functional, and integration requirements.
What you’ll be doing:
- Identifying the necessary data touchpoints for journeys utilising Salesforce Journey Builder.
- Defining the structure of each customer journey, including triggers and sequence of steps
- Setting clear entry and exit criteria for journeys
- Outlining the marketing channels involved in each flow
- Proven experience as a Business Analyst within large, complex environments
- Strong background in CRM projects, with hands-on experience in Salesforce Journey Builder highly desirable or other similar platforms like adobe builder.
- Deep knowledge of multichannel marketing campaign architecture and automation at an enterprise scale
- Ability to capture and articulate data requirements and interpret complex marketing data
- A track record of effective collaboration with technical and non-technical stakeholders
- 06 months contract - Highly likely to extend
- Auckland based role - Hybrid work set up
- Rates: $115.00 - 120.00 per hour GST
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