24 November 2021
Marketing Manager – Brand Development

 November 24, 2021 
Consult Recruitment NZ > 24 November 2021Marketing Manager – Brand Development

24 November 2021
Marketing Manager – Brand Development

Step up into a Marketing Manager role in this Kiwi owned FMCG company with big growth plans!
  • Lead the brand development team - broad range of products & international markets
  • Huge career growth and progression opportunities
  • North Shore location with flexibility to work from home
About the Company:

Our client is a leading player in the Australasian FMCG market, they’re a trans-Tasman business dedicated to providing supermarkets, pharmacies and consumers with affordable, high-quality brands and products.

They’re regularly acquiring new products and expanding into new international markets, including China and the USA; the sky’s the limit in this role where you can really make your mark and have a real impact on the business. Help shape this company’s future!

The Role: 

Reporting into the Head of Marketing, you will lead the brand development team and will be responsible for looking after the equity of all of their owned brands, including brand plans, category strategy, innovation / renovation / core management, communications framework & strategy and pricing. 

You’ll ensure the brand & category proposition and marketing strategy are properly considered, designed and implemented. 

The marketing team sets the direction and ideation of new products; leading NPD innovation projects across a broad range of products and identifying and driving growth in new international territories, including China and the USA, is the key challenge for this role. 

There are 3 direct reports for this role.

What You’ll Bring to the Table:

This is a critical role and nothing less than pure talent will do! You must have a proven track record of success in senior brand management roles within Consumer Goods / FMCG companies, with a strong focus on innovation through NPD; bonus points if you have experience with overseas markets. 

You’ll also have:
  • Experience developing and implementing strategic brand plans, including clear portfolio strategies and plans to grow brand equity, market share, volume, and revenue, and create sustainable competitive advantage
  • Expertise in brand performance analysis and identifying consumer insights through global market trends, market share data and other available research tools
  • Extensive project management experience including NPD ideation, development & implementation
  • Commercial acumen (understanding COGS, margin, pricing & forecasting)
We’re looking for someone with a dynamic, enthusiastic and motivated attitude who has prior experience leading a team. This role will suit someone who is hungry and eager to learn more and step into a leadership position, whilst still being hands on.

Culture and Benefits: 

This Kiwi owned company has huge growth plans and they promote heavily from within, so your career will be taken to dizzying new heights.

They have an incredibly supportive, fun and collaborative team environment, they champion new ideas and ways of thinking and genuinely value input from their team. Due to their flatter organisational structure, your voice will definitely be heard! 

You’ll be joining a fresh new excited and motivated team within the company.

On top of a fantastic remuneration package, flexibility with working from home and free car parking are also on offer.


This really is one of those hugely exciting opportunities that just don't come up very often in this market; don’t miss out, hit apply now!
  • Lead the brand development team- broad range of products & international markets
  • Huge career growth and progression opportunities
  • North Shore location with flexibility to work from home


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